A family can be a tremendous force for good. When family members commit their collective passion and resources to the community, the potential for impact is great—and so are the complexities. GenerUS empowers families with a personalized philanthropic strategy that connects with your passions and creates impact for generations. We understand that philanthropy means different things to different families—and to different people within a family. GenerUS ensures that every family member feels engaged, and feels great about giving back.

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Family Philanthropy COMPASS

STRATEGY DRIVEN BY PRIORITIES

Your GenerUS strategy directs your philanthropic efforts toward the areas and causes that matter most to your family.

VISION DEFINED BY VALUES

GenerUS begins by bringing multiple family members and generations to the table. By identifying and reflecting on your common values, we will craft a long-term vision for your giving.

IMPACT FUELED BY ENGAGEMENT

Family members serve as active players, with a voice and a role in shaping the solutions that transform the community.

The Desai Family

Read how young professionals began their journey into strategic philanthropy.

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How to Begin Your Family Philanthropy A guide for families who want to make a positive impact in the world What is family philanthropy? Family philanthropy means giving money, time, or other resources to help your community – as a family. With this charitable giving approach, you create actionable positive change from your family’s shared...

4 Resources for Incorporating a Charitable Gift into Your Will

Incorporating a charitable gift in your will is known as planned giving. As with any component of a will, planned giving is a choice that is as unique as every individual. While there is always a focus on one’s heirs, some community members consider a gift to a nonprofit as a sensible piece of their...

Donor-Advised Funds vs. Private Foundations: Which is the Best Option for Your Philanthropic Goals?

Donor-Advised Funds vs. Private Foundations Are you looking for ways to maximize the impact of your charitable giving? You may consider establishing a donor-advised fund (DAF) or a private foundation. Both options offer tax benefits and the ability to support causes you care about, but they also have significant differences that can impact your philanthropic...

As a family, we believe that one of the purposes of life is to make a difference in our community and in the world. Giving back to our community has also strengthened our bond and brought us closer together. With Orlando being our home, we are honoured to be of service.
- the Aggarwal-Gupta Family

NOT SURE WHERE TO START? LET'S TALK.

NICOLE DONELSON, CAP®
Vice President of Philanthropic Strategies and Partnerships
ndonelson@cffound.org

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GENERUS: FAMILY PHILANTHROPY